Your email system should be driving sales - not sitting on autopilot doing nothing.
You’ve got a healthy subscriber list (hello, 10K+), automations are running, and campaigns are going out…
But sales are stagnant. Engagement is down. And you're wondering if anyone’s even reading your emails.
You're not alone—and your system isn’t broken.
It’s just not built to perform.
That’s where I come in.
Hi, I’m Julee Foster - the email strategist behind That Email Chick.
I help established e-commerce brands fix their broken email funnels so they can increase retention, boost revenue, and turn customers into loyal fans.
Unlike agencies that treat email like a content checkbox, I make it the core of your revenue engine—working seamlessly in the background while you focus on scaling your brand.
I get JAZZED when my clients have that ‘a-ha!’ moment - when they finally realize the value of a properly run email system.
Get ready for scrappy solutions, meticulous organization, and a ton of fresh ideas. Oh, and a sense of humor is a must - because marketing’s fun, no?
What I Bring to the Table
📈 Retention & CLTV Growth – We turn one-time buyers into lifelong fans.
🔁 Lifecycle Email Optimization – We fix your segmentation, clean up your automations, and drive better engagement.
💰 Revenue-Driven Strategy – No more vanity metrics. Just strategy that increases sales.
🤝 Seamless Team Integration – I work with your in-house team (not as a detached agency), so you get high-level strategy plus a partner fully invested in your growth.
From Complex Funnels to Clean Results
Before founding That Email Chick, I spent 15+ years leading digital strategy, email marketing, and product marketing at brands like GameStop, Stack Sports, Ansira, and Research Now - where I built campaigns that scaled, segmented lists that converted, and systems that delivered ROI.
Now, I bring that big-brand expertise to fast-growing e-commerce teams that are ready to get more from what they’ve already built.
You’ll never get one-size-fits-all fluff from me. Just deep diagnostics, actionable strategy, and a sleeves-rolled-up partner invested in your growth.
A Few Fun Facts
💼 Former Director of Product Marketing, Email Marketing Manager, and CRM strategist
☕ Caffeine-fueled optimizer with a love for smart workflows and customer journeys
🏡 Based in Dallas-Fort Worth, but work with brands nationwide
🐾 Pug lover, Real Housewives enthusiast, and occasional (and very questionable) karaoke singer
Ready to Make Email Your Highest-Converting Channel?
You’ve got a product people love. Now let’s build the system that keeps them coming back.
Let’s uncover what’s working, what’s not, and what’s quietly leaking revenue in your funnel.