Email should not feel like one more messy thing your team has to manage.
You may have campaigns going out, flows running, and customer data sitting inside Klaviyo.
But if no one has the bandwidth or expertise to connect those pieces, it is easy for email to become a guessing game.
That is where I come in.
Hi, I’m Julee Foster - the email strategist behind That Email Chick.
I help established ecommerce brands turn disconnected campaigns, flows, and customer data into a smarter lifecycle email system.
My work lives in the messy-but-important middle: customer journey strategy, flow logic, segmentation, exclusions, testing, reporting, and the decisions behind who should get what message — and when.
I am not here to help brands send more email just for the sake of sending.
I am here to help email make more sense.
For your team.
For your customers.
And for the full lifecycle journey.
What I Bring to the Table
Lifecycle strategy – help you understand how campaigns, flows, segments, and customer behavior should work together.
Retention + repeat purchase thinking – I look beyond the first sale to the moments that build trust, encourage second purchases, and support long-term customer value.
Segmentation + automation logic – I get into the behind-the-scenes details that make email feel more relevant, timely, and intentional.
Clear priorities – No giant “fix everything” list. I help you see what matters most, what can wait, and what will make the biggest difference.
Team-friendly support – I work alongside your team as a strategic partner and second set of eyes — not like a detached agency handoff.
From complex systems to clearer strategy
Before founding That Email Chick, I spent 15+ years leading digital strategy, email marketing, CRM, and product marketing for companies like GameStop, Stack Sports, Ansira, and Research Now.
I have built campaigns, mapped customer journeys, segmented audiences, launched automations, cleaned up messy systems, and translated performance data into real next steps.
Now, I bring that experience to ecommerce teams that know email could be doing more — but need clarity on what to fix, what to prioritize, and how to make the pieces work together.
A Few Fun Facts
💼 Former Director of Product Marketing, Email Marketing Manager, and CRM strategist
☕ Caffeine-fueled optimizer with a love for smart workflows and customer journeys
🏡 Based in Dallas-Fort Worth, but work with brands nationwide
🐾 Pug lover, Real Housewives enthusiast, and occasional (and very questionable) karaoke singer
Ready to make email feel less messy?
If your email program has the right ingredients but no clear system behind it, I can help you find the gaps and map the next right move.