Ways to build a smarter lifecycle email system:
Your email program does not need more random fixes.
It needs a clearer strategy, stronger systems, and someone who knows how to connect the pieces — from flows and segmentation to timing, testing, and retention.
Not sure what needs fixing first? That’s usually the problem.
Most brands come to me with pieces already in place: campaigns, flows, customer data, maybe even a healthy list.
But without a clear lifecycle strategy, it’s hard to know what is actually working, what is leaking, and what deserves attention first.
That is where I come in.
I help you find the gaps, prioritize the right moves, and turn email into a system your team can trust.
3 Service Paths
1 - Start with clarity
For brands that know email could be doing more, but are not sure where to focus first.
This is where we look under the hood of your lifecycle email system and identify the biggest opportunities across your customer journey, flows, segmentation, timing, and reporting.
Best fit if:
You’re tired of guessing what to fix.
Your team needs a clear roadmap before rebuilding anything.You want strategic direction before committing to implementation.
Offer fit:
Blueprint Snapshot or Lifecycle Revenue Blueprint.
Why this one’s a No-Brainer
“We were able to re-engage a VERY enthusiastic segment of our old audience while growing the audience in the right ways, with the right content, and the right send strategies.”
- Suzanne S., Consulting Brand Director
2 - Fix the system
For brands ready to improve the lifecycle moments that matter most.
This is where strategy turns into action. I help strengthen the core systems behind your email program — welcome, abandonment, post-purchase, repeat purchase, winback, segmentation, exclusions, and testing.
Best fit if:
Your flows are live but stale, disconnected, or underperforming.
Campaigns are carrying too much of the revenue pressure.
Your team needs help turning the roadmap into a working system.
Offer fit:
Blueprint + Implementation Sprint
3 - Keep optimizing
For brands that want email to keep improving without adding another full-time hire.
This is ongoing lifecycle strategy and support for teams that need help prioritizing, testing, reviewing performance, improving flows, and making smarter decisions over time.
Best fit if:
You need a strategic partner, not just another task-taker.
Your team can execute, but needs direction and a second set of eyes.
You want email decisions grounded in customer behavior and data.
Offer fit:
Ongoing Lifecycle Support
“The results since we started working with Julee speak for themselves. Our conversion rate, open rate, click rate, and overall success in email marketing have all shown significant improvement. If you are considering whether to work with Julee, I cannot recommend her highly enough. She is a delight to collaborate with, possesses a wealth of knowledge, and continually enhances our email marketing capabilities.”
- Anne S., VP of Philly Foodworks
What My Clients Say
“What sets Julee apart is her rare talent to seamlessly transition between granular implementation details and high-level strategic planning—identifying opportunities that others simply miss.”
- Martha P., Performance Marketing Specialist
Why work with me?
I’m Julee Foster—the email strategist behind That Email Chick.
I’m not here to make your email program louder. I’m here to make it clearer, smarter, and easier for your team to trust.
With 20+ years of email and lifecycle marketing experience, my sweet spot is the messy-but-important work behind the send: lifecycle strategy, flow logic, segmentation, exclusions, testing, reporting, and customer journey alignment.
I work alongside your team to connect the pieces, prioritize what matters, and turn email into a system that supports retention and repeat purchase growth.